The Thora Cloud brand.

Everything you need to represent Thora Cloud accurately: our mark, colors, type, and the words we use to describe ourselves.

Color.

Thora Orange carries the brand. Night sets the stage.

  • Thora Orange#FC5101Brand color, calls to action and the mark
  • Ember#FF7639Emphasis and hover states
  • Night#030609Page background
  • Surface#0A0B11Panels, cards and footers
  • Paper#F7F4EFText on dark; light backgrounds
  • Mist#B9BDBESecondary text

Type.

Two typefaces, both openly licensed.

Your whole business. One login.

Sora for headlines and the wordmark, medium weight, tightly tracked.

One record behind every app. Nothing to retype.

Inter for body copy, navigation and interface text, from 400 to 700.

How we write our name.

Two words, both capitalized. Use the full name on first reference, never "ThoraCloud".

The family
Products take the Thora name: Thora One Business and the Thora Business apps.
Domains
Write domains in lowercase: thora.cloud.
In a sentence
Thora Cloud takes no article: write "Thora Cloud builds", not "the Thora Cloud builds".

About Thora Cloud.

Approved descriptions for articles, listings and event programs.

Short

Thora Cloud LLC makes Thora One Business: quotes, jobs, schedules, invoices and crew time in one app for the trades and small businesses. One login, one record, one price.

Long

Thora Cloud LLC is based in Columbus, Ohio. We make Thora One Business because small businesses spend too much time managing subscriptions and typing the same information into different apps. The Thora Business apps share one login and one record. A real person answers, the service is hosted in America, and your data is yours and exportable. Learn more at thora.cloud.

Writing about Thora Cloud?

We are happy to help with interviews, background, product access and artwork.